Man United co-owner says club value independent of pitch success

Summarised from 2 outlets · Updated 5 Nov, 15:23 · Archive

Manchester United co-owner Avram Glazer claims the club's commercial value does not depend on on-pitch performance.

Manchester United co-owner Avram Glazer has claimed the club's value is not dependent on success on the pitch. Speaking at Deutsche Bank's inaugural Sports Investment Conference in London in September, Glazer responded firmly when asked whether poor results damage commercial value, comparing United to major American sporting franchises.

Glazer drew parallels with the Dallas Cowboys and New York Yankees, two teams with significant global brands that have continued to declare enormous valuations despite lengthy trophy droughts. The Cowboys last won the Super Bowl in 1996, while the Yankees' most recent World Series victory came in 2009. United have not won a Premier League title since Sir Alex Ferguson's departure in 2013.

Glazer's remarks suggest confidence that United's global brand insulates the club from major commercial fluctuation despite on-pitch underperformance. The comments will likely frustrate supporters as United languish in 17th place in the Premier League, hovering precariously above the relegation zone ahead of Sunday's home fixture against Aston Villa. Although relegation remains considered unlikely, it would carry devastating financial consequences.

How it is being reported

• Manchester United co-owner Avram Glazer claims 'club does not need success on pitch to make money'Avram Glazer, the Manchester United co-chairman, has claimed the club's worth is not tied to what happens on the football pitch. Speaking at Deutsche Bank's first-ever Sports Investment Conference in London, the head of the deeply unpopular Glazer family responded firmly when an audience member asked whether poor results damage commercial value. Glazer, speaking back in September with the comments only coming to light now, drew comparisons with the Dallas Cowboys and New York Yankees - two iconic American sporting brands that have continued to declare enormous valuations despite lengthy…GB News · 5 Nov, 15:10
• Man United co-owner Avram Glazer 'says they don't NEED success on the pitch to make money' - just like the New York Yankees and Dallas CowboysThe figurehead of the hugely unpopular Glazer family addressed an audience at Deutsche Bank's inaugural Sports Investment Conference in London back in September.Daily Mail Sport · 5 Nov, 11:23

In this story: Avram Glazer · Manchester United · Dallas Cowboys · New York Yankees · Sir Alex Ferguson · Aston Villa · Deutsche Bank

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