Apple faces supply shortage as iPhone Duo pre-orders begin

Summarised from 2 outlets · Updated 19 Oct, 19:31 · Archive

Apple began iPhone Duo pre-orders on Friday despite knowing the device would face severe supply constraints due to manufacturing challenges, according to Bloomberg's Mark Gurman. In his Power On newsletter, Gurman called the decision a 'major mistake', saying the company prioritised launching early in its fiscal first quarter over satisfying demand from early adopters.

Apple originally planned to launch the iPhone Duo in the US and China only before expanding to other countries later, but ultimately decided to begin pre-orders in more than 70 countries simultaneously. Shipping estimates slipped to around 25 January in most countries less than 30 minutes after pre-orders began.

CNBC reports that early indications show strong demand for the device. Apple typically underpromises on delivery dates, so some customers may see their shipping estimates improve.

How it is being reported

• Apple's iPhone Duo is proving itself the catalyst that Jim Cramer said it would bePreorders of Apple's iPhone Duo are proving Jim Cramer right, as early indications show strong demand.CNBC · 19 Oct, 18:25
• Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-OrdersDespite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg 's Mark Gurman. In his Power On newsletter today , he called this decision a "major mistake." "Let me cut to the chase: Apple made a major mistake here," he said. "The company knew there would be severe supply constraints but went ahead with the launch anyway, apparently prioritizing a desire to get the device on the market early in its fiscal first quarter…MacRumors · 18 Oct, 15:33

In this story: Apple · Mark Gurman · Bloomberg · Jim Cramer · United States · China

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