Hawkeye Vintage returns to Melbourne with pop-up event

Summarised from 2 outlets · Updated 17 Oct, 00:32 · Archive

Online vintage retailer Hawkeye Vintage is holding a physical pop-up event in Melbourne for the first time in three years.

Hawkeye Vintage, an online vintage retailer founded by Danielle Goodwin 14 years ago, is returning to Melbourne with a physical pop-up event running until Sunday at 362 Little Collins Street in the CBD. The comeback reflects changing shopping trends among younger Australians moving towards vintage and preloved pieces.

The pop-up features over 1,000 luxury designer items including handbags, jewellery and accessories from iconic designers such as Hermès, Chanel, Louis Vuitton and Fendi. For 14 years, Goodwin has hosted daily livestreams showing items to online buyers. She described the physical return as 'incredibly exciting', noting that 'After 14 years in business, Hawkeye Vintage continues to evolve with the changing retail landscape, bringing together the enduring appeal of vintage luxury, conscious shopping and the convenience of livestream commerce'.

Simultaneously, Goodwin is launching Hawkeye Beauty in Sydney and Melbourne with 75 leading Korean skincare brands in its range, with products starting at $10. At the Melbourne pop-up, customers with their own luxury items can obtain free consignment quotes on the spot.

How it is being reported

• Melbourne goes crazy as Hawkeye Vintage pop-up event returns after three yearsThe beloved vintage store may have been running from behind a screen for more than 14 years, but now it’s making a physical return Down Under.Perth Now · 16 Oct, 23:57
• Melbourne goes crazy as Hawkeye Vintage pop-up event returns after three yearsThe beloved vintage store may have been running from behind a screen for more than 14 years, but now it’s making a physical return Down Under.The West Australian · 16 Oct, 23:57

In this story: Hawkeye Vintage · Danielle Goodwin · Melbourne · Tokyo · Sydney

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