Meta bans ByteDance ads across multiple countries
Summarised from 2 outlets · Updated 9 Oct, 11:19 · Archive
Meta has banned advertisements from TikTok's parent company ByteDance on Facebook and Instagram in seven countries.
Meta has banned all advertisements from ByteDance, the parent company of TikTok, on Facebook and Instagram in the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam, effective immediately. The prohibition also extends to third-party advertisers running campaigns that link to TikTok and other ByteDance properties in these countries.
Meta said in a statement that 'declining promotional services to a competitor is a normal business practice across industries', and that it does not have to run ads from 'a competitor whose goal is to pull people off our apps'. The company added that it will 'continue to compete on product quality and user experience'. TikTok and ByteDance have not responded to requests for comment.
The move represents a further escalation in the rivalry between Meta and ByteDance. It follows TikTok's own restrictions on links to Meta's platforms and Meta's campaign pressuring TikTok and YouTube to adopt child safety measures similar to those Meta implemented in August following an $18 billion settlement with US states over social media harms to children. Meta has also taken out newspaper ads calling for its competitors to match its safety features for minors.
How it is being reported
- Meta bans TikTok ads from its platforms in tit-for-tat rowMeta has placed a complete ban on ads and marketing from TikTok's US minority owner, ByteDance.Engadget · 9 Oct, 10:54
- Meta bans social media TikTok ads across the USMeta has banned advertisements from TikTok's parent company ByteDance on Facebook and Instagram in the US, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam.New York Post · 9 Oct, 03:37
In this story: Meta · ByteDance · TikTok · Facebook · Instagram · United States
This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem
Comments (0)