Mitsubishi to launch Foxtron electric SUV in Australia
Summarised from 2 outlets · 4 reports · Updated 20 Oct, 01:31 · Archive
Mitsubishi Australia will launch the ASX VR-e, its first electric vehicle in nearly 15 years, at the end of 2026.
Mitsubishi Australia is preparing to launch the ASX VR-e, a rebadged version of Foxtron's Bria, at the end of 2026. It will be the Japanese brand's first electric vehicle on sale in Australia in nearly 15 years, with Australia and New Zealand identified as key markets for the collaboration.
Mitsubishi chose Foxtron, a Taiwanese joint venture between iPhone maker Foxconn and carmaker Yulon launched in 2020, over existing Alliance partners Nissan and Renault. The brand could have rebadged models such as the Nissan Leaf or Renault Scenic E-Tech, as it already does with the Renault Captur, sold locally as the non-electric ASX. Mitsubishi Australia CEO Shunichi Kihara said the partnership was chosen 'based on their evaluation results'.
Mitsubishi is open to expanding the partnership beyond the VR-e if it succeeds. 'We have to focus on this product and then see what kind of potential we can have moving forward,' Kihara said. 'It depends on how much success we can deliver for ASX VR-e.' He added that Mitsubishi Motors Corporation in Japan maintains an 'open' position on collaborating with other companies where 'appropriate and possible'.
How it is being reported
- Why Mitsubishi chose Foxtron for its new EV over Nissan, RenaultMitsubishi has chosen an unfamiliar brand for its new EV partnership, though it's confident it was a good choice over its existing Alliance partners.The West Australian · 20 Oct, 01:05
- Why Mitsubishi chose Foxtron for its new EV over Nissan, RenaultMitsubishi has chosen an unfamiliar brand for its new EV partnership, though it's confident it was a good choice over its existing Alliance partners.Perth Now · 20 Oct, 01:05
- Mitsubishi open to more Foxtron EVs, but not yetMitsubishi's newest collaborative vehicle is weeks away from market launch, but the brand is waiting to see how it performs before committing to more.The West Australian · 20 Oct, 01:05
- Mitsubishi open to more Foxtron EVs, but not yetMitsubishi's newest collaborative vehicle is weeks away from market launch, but the brand is waiting to see how it performs before committing to more.Perth Now · 20 Oct, 01:05
In this story: Mitsubishi · Foxtron · Australia · New Zealand · Shunichi Kihara · Nissan · Renault · Foxconn
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