Model sues Victoria's Secret over facial recognition rights

Summarised from 2 outlets · Updated 1 Oct, 17:18 · Archive

Model Sydney Roper has sued Victoria's Secret, claiming it used most of her face in an advertisement when contractually obliged to keep her unrecognizable.

Sydney Roper, a golf apparel model, has sued Victoria's Secret, claiming the company used approximately 95 per cent of her face in a perfume advertisement for a 2026 campaign when she was hired as an 'Unrecognizable/Parts Model' and contractually entitled to remain unidentifiable.

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How it is being reported

Model claims Victoria’s Secret bought rights to just a sliver of her face — then used almost all of itNew York Post · 1 Oct, 15:52
Model sues Victoria’s Secret for using too much of her face in an Instagram adIndependent World · 30 Sept, 21:59

In this story: Sydney Roper · Victoria's Secret

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