Swirly Joe's Desserts returns to Midlands after five-year closure

Summarised from 2 outlets · Updated 31 Oct, 06:22 · Archive

Swirly Joe's Desserts will open in Droitwich at the end of January, five years after its Worcester branch closed during the Covid-19 pandemic.

Swirly Joe's Desserts will open in Farmers Way, Westlands, Droitwich at the end of January after refurbishment of a previously empty shop. The original branch in Worcester's Silver Street closed during the Covid-19 pandemic.

Building owner Satvinder Sohal, 59, said he had invested a significant amount in the refurbishment work. There had always been demand for their desserts, he explained, but the previous business was adversely affected by the pandemic. The new shop represents a fresh opportunity for the family-run business.

The family also owns a Select and Save store, which celebrates its 40th birthday this year and has been run by the same family for the last four decades, and Salt and Vinegar fish and chip shop. The new parlour will sell sundaes, crepes, waffles, milkshakes, cookie dough and Frappé coffee. Community members were invited inside the shop on Wednesday to view the new venture.

How it is being reported

• New ice cream parlour to open in town five years after shock Worcester closureSwirly Joe's Desserts is coming to Farmers Way, Droitwich, after the closure of the previous branch in Worcester's Silver StreetWorcester News · 31 Oct, 05:00
• New ice cream parlour to open in town five years after shock Worcester closureSwirly Joe's Desserts is coming to Farmers Way, Droitwich, after the closure of the previous branch in Worcester's Silver StreetMalvern Gazette · 31 Oct, 05:00

In this story: Swirly Joe's Desserts · Satvinder Sohal · Droitwich · Worcester

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