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Scandinavian fashion boutique opens in Malvern town centre

Summarised from 2 outlets · Updated 31 Oct, 06:22 · Archive

Malvern Muse, a women's fashion store with Scandinavian-inspired style, has opened on Edith Walk.

Malvern Muse, a women's fashion store offering Scandinavian-inspired style, opened on Edith Walk on October 14. Owner Steina Castledine opened the store after spotting a gap in the town's retail scene and has reported strong interest from shoppers during its first two weeks.

The store focuses on what Castledine describes as 'affordable luxury', stocking clothing designed to combine quality with accessible prices in a wide range of styles and sizes. Items currently in stock include jumpers, jeans, trousers, coats and other seasonal fashion pieces. The brands were carefully selected following visits to suppliers at Harrogate Fashion Week, one of the UK's leading trade events for the fashion industry.

Castledine said she had been encouraged by support from fellow independent traders in the town, particularly from Deja Vu Dress Agency at St Richard's Hospice. She is particularly proud of the outdoor seating area, which she hopes will help make the store a destination for visitors as well as shoppers. The shop's location on Edith Walk sits alongside the neighbouring Aetheria Art Gallery.

Scandinavian fashion boutique opens in Malvern town centre
Image: Worcester News

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In this story: Malvern · Steina Castledine · Malvern Muse · Harrogate Fashion Week · Aetheria Art Gallery

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