Kwinana Loop Trail sections proposed for new names in marketing push

Summarised from 2 outlets · Updated 13 Oct, 23:32 · Archive

Parts of the Kwinana Loop Trail in Western Australia may be renamed to strengthen their identity and promote the area.

Parts of the Kwinana Loop Trail and other trails in Western Australia may be renamed as part of a marketing initiative to promote the area. Proposed names include Sloan's Forge, Gentle Pass, Wilki Karda Bidi, Kwenda Path and Sheoak Trail. These names draw on features including the area's environment, history, industry and Aboriginal culture and heritage. Gentle Pass is named after the first employee of the Kwinana Road Board in the 1950s.

The proposals were presented to the City of Kwinana's Boola Maara Aboriginal consultative committee on 7 September, which agreed to review them and provide feedback on their cultural appropriateness. A report to the committee stated that consistent and meaningful names would strengthen the trails' identity and accessibility, supporting environmental stewardship by recognising Kwinana's natural environment and biodiversity.

The branding strategy for the Kwinana Loop Trail bases the names on themes of character, connection and discovery, with the suggested tagline 'Look a little deeper' for the trails as a whole. The 21km circuit circles the outer edge of the city, passing through bushland, wetlands and residential areas, with sites including Sloan's Cottage, Sloan's Reserve, Wilki Karda/Chalk Hill and a former World War II radio communications base. The committee also suggested creating a designated photo area amongst wildflowers to deter people from wandering off path.

How it is being reported

• New names proposed for Kwinana Loop Trail as part of marketing pushParts of the Kwinana Loop Trail and other trails may be renamed as part of marketing to promote the area.Perth Now · 13 Oct, 19:00
• New names proposed for Kwinana Loop Trail as part of marketing pushParts of the Kwinana Loop Trail and other trails may be renamed as part of marketing to promote the area.The West Australian · 13 Oct, 19:00

In this story: City of Kwinana · Boola Maara · Kwinana · Kwinana Loop Trail

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