New tool to measure impact of local news media

Summarised from 4 outlets · 5 reports · Updated 2 Oct, 13:13 · Archive

A new tool will allow local news media to measure their impact on communities more clearly.

A new tool has been developed to measure the impact of local news media on the communities they serve. The tool is intended to provide clearer measurement of how local news outlets influence and connect with their audiences.

Local news media outlets are characterised as having 'deep connections to the communities and people they serve'. The outlets are also described as presenting 'a unique and compelling proposition for advertisers', suggesting the measurement tool may be used to demonstrate the value of advertising in local publications to potential commercial partners.

How it is being reported

• New tool will allow the impact of local media such as the Burnley Express to be measured more clearlyBurnley Express · 1 Oct, 08:10
• New tool will allow the impact of local media such as the Lancashire Post to be measured more clearlyChorley Guardian · 1 Oct, 05:30
• New tool will allow the impact of local media such as the Blackpool Gazette to be measured more clearlyBlackpool Gazette · 1 Oct, 05:30
• New tool will allow the impact of local media such as the Lancaster Guardian to be measured more clearlyLancaster Guardian · 1 Oct, 05:30
• New tool will allow the impact of local media such as the Lancaster Guardian to be measured more clearlyLancaster Guardian · 29 Sept, 09:58

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