Nike CEO signals shift back to sport focus amid stock decline

Summarised from 2 outlets · Updated 6 Oct, 00:18 · Archive

Nike CEO Elliott Hill has announced plans to refocus the company on sport.

Nike CEO Elliott Hill has announced a change in direction for the sportswear company, signalling a refocus on sport. The memo indicates a shift away from the company's recent approach following years of political campaigns featuring figures such as Colin Kaepernick.

The announcement comes as Nike's stock price has hit a 12-year low. Hill has positioned the move as a 'radical attempt' to return sport to the centre of the business's strategy.

How it is being reported

• Nike CEO drops heavy hint he thinks sportswear giant went too woke as cratering stock price shows no signs of recoveryDaily Mail · 6 Oct, 00:04
• Nike CEO may have just admitted the company went too woke as stock hits 12-year lowFox News · 5 Oct, 11:47

In this story: Nike · Elliott Hill · Colin Kaepernick

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