Norfolk's mystery bakery Fold sells out in under an hour again

Summarised from 2 outlets · Updated 19 Oct, 15:02 · Archive

Fold Bakery, a mystery French pastry pop-up in Norfolk, sold out its entire stock in under an hour at its third event in Holt on October 17.

Fold Bakery, a French pastry pop-up run by two anonymous founders, sold out its entire stock in under an hour at its third event at Folkes Coffee in Holt on October 17, despite doubling the usual amount of baked goods.

The bakery has quickly gained a reputation for rapid sell-outs since launching last month. At previous events, pastries disappeared in 13 minutes in Wymondham and 30 minutes at its launch in Norwich. Fold specialises in freshly baked French pastries including croissants, pain au chocolat and cruffins, made with ingredients imported from France.

The founders have chosen to remain anonymous, describing their venture as both a business and a creative collaboration. One is a former chef with seven years of industry experience, the other a graduate art student, both connected to the Norwich coffee shop scene. The chef said: 'No one else in Norfolk I know is offering this level of craftsmanship.' The bakery has said it will 'go back to the drawing board' for its next weekend event.

How it is being reported

• Norfolk's Banksy of the bakery world strikes again with another rapid sell-outFold, the Banksy of the bakery world in Norfolk, has sold out of its entire stock in less than an hour during its third pop-up event in Holt.Eastern Daily Press · 19 Oct, 14:30
• Norfolk's Banksy of the bakery world strikes again with another rapid sell-outFold, the Banksy of the bakery world in Norfolk, has sold out of its entire stock in less than an hour during its third pop-up event in Holt.Norwich Evening News · 19 Oct, 14:30

In this story: Fold Bakery · Norfolk · Holt · Wymondham · Norwich

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