North Wales photographer builds business through family tragedy

Summarised from 2 outlets · Updated 24 Oct, 08:15 · Archive

Victoria Gibson continued building her photography business through miscarriage, family illness and Covid restrictions.

Victoria Gibson launched Photography by Morgan in North Wales in August 2009 after her parents encouraged her to pursue photography professionally. She was married to Dan Gibson and had a four-year-old daughter, Caitlin.

On the day she opened the shop, Gibson suffered a miscarriage, losing twins. She had been working that day photographing schoolchildren alongside Michael Schumacher's racing car and an RNLI lifeboat. Her mother was battling breast cancer and her father had been diagnosed with stomach cancer. Gibson continued working despite these circumstances, later becoming pregnant with her son Riley-Jay while her father was terminally ill. She endured repeated hospital stays during this pregnancy but continued working, carrying out newborn photography sessions in hospital, keeping photography props under her hospital bed and editing photographs from her bed. The income helped pay bills and keep the business running. Riley-Jay was born five days after her father's death in 2010. Gibson later had a third child, Hallie-Rae, in 2017.

When Covid restrictions arrived in 2020, Gibson could no longer carry out close-contact photography work. She invested in printing equipment and began producing personalised hoodies, clothing and gifts. Local customers supported the business through these purchases, allowing Gibson to diversify into digital marketing and reshape the business model.

How it is being reported

• North Wales woman's remarkable journey from personal tragedy to business successPhotographer Victoria Gibson shares how miscarriage, family illness and Covid reshaped Photography by Morgan into a digital marketing business.North Wales Chronicle · 24 Oct, 06:58
• North Wales woman's remarkable journey from personal tragedy to business successPhotographer Victoria Gibson shares how miscarriage, family illness and Covid reshaped Photography by Morgan into a digital marketing business.North Wales Pioneer · 24 Oct, 06:58

In this story: Victoria Gibson · Dan Gibson · North Wales · Photography by Morgan

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