Norwich named UK's kindest city for second year running

Summarised from 2 outlets · Updated 21 Oct, 12:08 · Archive

Norwich has been crowned the UK's kindest city for the second consecutive year based on charity nominations.

Norwich has been crowned the UK's kindest city for the second consecutive year. The title was determined by Benefact Group's Movement for Good Awards, which measured the number of charity nominations from each city relative to its population size, using data from the Office for National Statistics.

Between January and September 2026, Norwich residents made 11,922 charity nominations, exceeding the per capita rate of all other cities in the UK. Nine other cities ranked in the top ten: Milton Keynes, Wolverhampton, Plymouth, Swindon, Newcastle upon Tyne, Luton, Bath, Cardiff and Birkenhead.

Chris Pitt, group impact director at Benefact Group, said the public response to the awards was 'extraordinary'. He stated: 'Every nomination represents a vote of confidence in the role of charities, allowing them to provide vital support in order to make a difference in their communities.' He added that the awards scheme, which began as a way to support causes that matter to people, had 'grown into a nationwide force for good across the nation'.

How it is being reported

• Norwich crowned UK's kindest city for second year runningNorwich has been named the UK’s kindest city for the second year in a row, based on charity nominations made through Benefact Group’s MovementEastern Daily Press · 21 Oct, 11:35
• Norwich crowned UK's kindest city for second year runningNorwich has been named the UK’s kindest city for the second year in a row, based on charity nominations made through Benefact Group’s MovementNorwich Evening News · 21 Oct, 11:35

In this story: Norwich · Benefact Group · Chris Pitt

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