Norwich named England's most financially stressed city

Summarised from 2 outlets · Updated 13 Oct, 11:31 · Archive

Norwich has been ranked the most financially stressed city in England by financial data firm BrokerChooser.

Norwich has been named the most financially stressed city in England in a ranking by BrokerChooser, which gave the city a financial struggle score of 8.4 out of 10. Residents spend 41 per cent of their average gross annual income of £33,723 on rent, equating to around £1,142 per month. BrokerChooser said this figure is well above the widely recommended threshold of 30 per cent.

Despite the high financial stress, only 19.5 per cent of people living in Norwich have sought debt advice. However, the city recorded 16 bankruptcies, 183 debt relief orders and 426 individual insolvencies in 2025. Norwich City Council referred 7,008 unpaid council tax accounts to bailiffs in 2025/26, a 60 per cent increase on the previous year.

Adam Nasli, head broker analyst at BrokerChooser, said more than half of the UK do not know how much money they have in their bank account, and almost one in three Brits are stressed or worried at the thought of opening their banking app.

How it is being reported

• Norwich tops list of England's most financially stressed cities in new rankingNorwich has been named the most financially stressed city in England in a new ranking by Brokerchooser.Eastern Daily Press · 13 Oct, 11:00
• Norwich tops list of England's most financially stressed cities in new rankingNorwich has been named the most financially stressed city in England in a new ranking by Brokerchooser.Norwich Evening News · 13 Oct, 11:00

In this story: Norwich · England · BrokerChooser · Norwich City Council

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