OpenAI plans rebrand of data centers as 'AI compute campuses'
Summarised from 3 outlets · Updated 2 Nov, 15:11 · Archive
OpenAI is preparing a public relations campaign to improve perceptions of data centers as part of a broader effort to address growing backlash against artificial intelligence. The company plans to rebrand data centers as 'AI compute campuses' to stress the positive changes they can bring to communities.
OpenAI's chief global affairs officer Chris Lehane told Axios that the campaign will launch after the US midterm elections. Lehane described the conversation around data centers as 'good and healthy', saying communities should hold companies responsible so they 'really and truly get a transformative benefit from these projects'. He expects AI to be 'the issue' in the 2028 presidential election.
Data centers have become a particular focus of public concern and political debate. The rebrand is part of OpenAI's broader proposals to influence the AI debate, which also include developing AI 'speed limits', helping people see AI as empowering, and pushing the US to take a role in developing global standards. The effort comes as Amazon and Microsoft have already agreed to no longer use non-disclosure agreements in negotiations with local governments over data center projects.
How it is being reported
- OpenAI wants to rebrand data centers as 'compute campuses' to try and win people overOpenAI knows data centers aren't popular, and might rebrand them as AI compute campuses — but will that help?TechRadar · 2 Nov, 19:05
- OpenAI wants to change the name ‘data centres’ to make people hate them lessChatGPT maker hoping to launch PR campaign to bring people round to artificial intelligence, as backlash sweeps the worldIndependent Tech · 2 Nov, 13:57
- OpenAI might rebrand its data centers as ‘AI compute campuses’Data centers are deeply unpopular. But what if we called them something else?TechCrunch · 1 Nov, 21:55
In this story: OpenAI · Chris Lehane · Amazon · Microsoft · Meta · Democratic Party · United States
This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log
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