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Jamie Laing joins Dragons' Den as new Dragon for 2027

Summarised from 2 outlets · Updated 10 Oct, 10:19 · Archive

Entrepreneur and broadcaster Jamie Laing will join the cast of Dragons' Den for the 2027 series.

The BBC has announced that entrepreneur and broadcaster Jamie Laing will join the cast of Dragons' Den for its 2027 series. Laing will be a guest Dragon alongside a refreshed panel of returning and new investors.

Laing is known for co-founding Jampot Productions and Candy Kittens, one of Europe's fastest-growing confectionery brands, and has expanded into the food sector through the acquisition of Graze. He hosts two chart-topping podcasts, NewlyParents and Great Company, and has appeared on BBC One's Strictly Come Dancing. In 2025, he raised more than £2 million for Comic Relief's Red Nose Day by completing five consecutive ultra-marathons covering more than 150 miles from London to Salford.

Laing said he was 'incredibly excited' to join and wanted to be 'the Dragon who does believe' in entrepreneurs. He added that he would 'bring my own perspective to the Den, ask the right questions, share what I've learned, and help the entrepreneurs we meet take their businesses to the next level'.

His appointment follows the departure of long-standing Dragon and retail entrepreneur Touker Suleyman after ten years on the show.

Jamie Laing joins Dragons' Den as new Dragon for 2027
Image: Oxford Mail

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In this story: Jamie Laing · BBC · Dragons' Den · Candy Kittens · Touker Suleyman · Comic Relief

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