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Jamie Laing joins Dragons' Den as guest Dragon for 2027

Summarised from 2 outlets · Updated 11 Oct, 13:48 · Archive

Jamie Laing, entrepreneur and podcast star, will join the cast of Dragons' Den for its 2027 series.

The BBC has announced that entrepreneur and broadcaster Jamie Laing will join Dragons' Den as a guest Dragon for the 2027 series, joining a refreshed panel of returning and new investors.

Laing is known for co-founding Jampot Productions and Candy Kittens, described as one of Europe's fastest-growing confectionery brands. He has also expanded into the food sector through the acquisition of Graze. Beyond business, he hosts two chart-topping podcasts—NewlyParents and Great Company—and has appeared on BBC One's Strictly Come Dancing.

Laing said he was 'incredibly excited' to join the show and wanted 'to be the Dragon who does believe'. He explained that his business experience meant he understood the feeling when others doubt an entrepreneur's idea, and he hoped to help contestants develop their businesses and reach the next level.

His appointment comes as long-standing Dragon and retail entrepreneur Touker Suleyman leaves the show after 10 years. Laing recently raised more than £2 million for Comic Relief's Red Nose Day in 2025 by completing five consecutive ultra-marathons covering more than 150 miles from London to Salford.

Jamie Laing joins Dragons' Den as guest Dragon for 2027
Image: Malvern Gazette

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In this story: Jamie Laing · BBC · Touker Suleyman · Candy Kittens · Jampot Productions · Comic Relief

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