Professional Women's Hockey League names Detroit expansion team Clutch

Summarised from 3 outlets · Updated 10 Nov, 14:58 · Archive

The Professional Women's Hockey League unveiled the Detroit Clutch as one of four expansion teams debuting in the 2026-27 season.

The Professional Women's Hockey League has unveiled the Detroit Clutch as one of four new expansion teams set to debut in the 2026-27 season. The league revealed the franchise's official name, logo and colour scheme on Tuesday morning after teasing the announcement on social media.

The name is a nod to Detroit's automotive innovation legacy. The circular logo references an automotive clutch and wheel, featuring chrome and Art Deco-inspired typography. Inner vinyl lines pay homage to Motown's musical legacy. The official colour palette consists of motor black, clutch chrome, hot white and racing red.

Amy Scheer, PWHL executive vice president of business operations, said the league aimed to create an identity representing both Detroit's automotive legacy and hockey culture. 'We were inspired to create an identity that naturally represented both Detroit's deep-rooted automotive legacy and hockey culture together, and that spoke to the strength, grit, and maker mentality of Detroit as a city and community,' Scheer said.

She noted that fan support had been instrumental in bringing a women's professional hockey team to Detroit. 'It was fan determination that brought a PWHL team to Detroit, showing up season after season for women's pro hockey, and we worked to capture that spirit with the Detroit Clutch, an identity that has been a long time coming for Hockeytown.'

The team unveiled its inaugural season uniforms in October in black and white with grey and red trim and Detroit branding. The team's name and logo are expected to appear on the uniforms starting with the 2027 season. Detroit will begin its first season on the road on 6 December against PWHL Las Vegas, with the home opener against the New York Sirens on 12 December at Little Caesars Arena.

The PWHL also revealed brand identities for the three other expansion franchises joining the league for the 2026-27 season: the Hamilton Havoc, San José Sea Lions and Vegas Vanguards.

How it is being reported

• PWHL unveils Detroit Clutch as part of 2026-27 expansion lineupThe Professional Women’s Hockey League unveiled the Detroit Clutch today as one of four new expansion teams set to debut for the 2026-27 season.9And10News · 10 Nov, 14:53
• PWHL Detroit announces team name, nod to Motor CityAfter months of waiting, the Detroit PWHL finally has a name — and it’s a nod to Motor City’s automotive roots.Woodtv · 10 Nov, 14:15
• PWHL Detroit unveils official team nameThe Professional Women’s Hocky League has unveiled the Detroit Clutch as one of the league’s four new expansion teams set to debut with the 2026-27 season.WILX · 10 Nov, 14:00

In this story: Detroit Clutch · Professional Women's Hockey League · Detroit · Hamilton Havoc · San José Sea Lions · Vegas Vanguards · Amy Scheer

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