Quality Street partners with Monopoly for Christmas tub redesign

Summarised from 2 outlets · Updated 22 Oct, 08:32 · Archive

Quality Street is launching Monopoly-themed tubs this Christmas with chances to win up to £20,580.

Quality Street is changing its iconic Christmas tubs this year through a new partnership with Monopoly. Each promotional tub will include a Chance Card giving shoppers the opportunity to win prizes, including amounts up to £20,580 or a limited-edition Monopoly gameboard.

The bespoke Monopoly gameboards have been designed with an octagonal shape inspired by Quality Street tubs. They feature sweet-themed locations such as Caramel Swirl Way and Green Triangle Gardens, and traditional train stations have been replaced with places in Britain connected to Quality Street, including Halifax where it is still manufactured.

Nestlé's Marketing Director Beth Lucas said the partnership felt 'a natural fit' because 'Quality Street has been bringing people together at Christmas for generations' and 'Monopoly is another iconic part of family celebrations'. The gameboard includes space in the centre for a tub of Quality Street, positioning it as 'the perfect companion for festive games nights this Christmas'.

How it is being reported

• Quality Street makes major change to tubs with chance to win £20k and exclusive prizeQuality Street tubs will feature a Monopoly-themed design this Christmas, with shoppers able to win up to £20,580 or a Monopoly: Quality Street Edition gameboard.Worcester News · 22 Oct, 07:30
• Quality Street makes major change to tubs with chance to win £20k and exclusive prizeQuality Street tubs will feature a Monopoly-themed design this Christmas, with shoppers able to win up to £20,580 or a Monopoly: Quality Street Edition gameboard.Malvern Gazette · 22 Oct, 07:30

In this story: Quality Street · Monopoly · Nestlé · Halifax

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