Quality Street launches Monopoly-themed tubs with prize draws
Summarised from 2 outlets · Updated 22 Oct, 12:33 · Archive
Quality Street tubs will feature a Monopoly-themed design this Christmas, with shoppers able to win up to £20,580.
Quality Street chocolate tubs will feature a Monopoly-themed design this Christmas as part of a new partnership between the two brands. Each promotional Quality Street tub will include a Chance Card, giving shoppers the opportunity to win up to £20,580 or a limited-edition Monopoly: Quality Street Edition gameboard.
The bespoke gameboards feature an octagonal design inspired by the shape of Quality Street tubs. Each board includes sweet-themed locations such as Caramel Swirl Way and Green Triangle Gardens. Traditional Monopoly train stations have been replaced with places in Britain connected to Quality Street, including Halifax, where the chocolate is still manufactured.
Beth Lucas, Marketing Director for Nestlé Confectionery UK & I, said Quality Street has been bringing people together at Christmas for generations. She described the partnership as a natural fit and noted that the gameboard was designed with space in the centre for a Quality Street tub, making it a companion for festive games nights.
How it is being reported
- Quality Street makes major change to tubs with chance to win £20k and exclusive prizeQuality Street tubs will feature a Monopoly-themed design this Christmas, with shoppers able to win up to £20,580 or a Monopoly: Quality Street Edition gameboard.Oxford Mail · 22 Oct, 11:58
- Quality Street makes major change to tubs with chance to win £20k and exclusive prizeQuality Street tubs will feature a Monopoly-themed design this Christmas, with shoppers able to win up to £20,580 or a Monopoly: Quality Street Edition gameboard.Oxfordshire Guardian · 22 Oct, 11:58
In this story: Quality Street · Monopoly · Nestlé Confectionery UK & I · Halifax
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