Rivian's R2 becomes its best-selling electric vehicle

Summarised from 2 outlets · Updated 29 Oct, 20:15 · Archive

Rivian's R2 SUV has become the company's best-selling vehicle in its first full quarter of production.

Rivian reported third quarter 2026 earnings showing its R2 SUV as the company's best-selling vehicle for the first time. The R2 launched in June 2026 and has ramped up production at a notably fast pace.

Rivian brought in $2.155 billion in total revenue for the quarter, up 38 percent year on year. Automotive revenue reached $1.55 billion, a 36 percent increase, whilst software and subscription services generated $605 million, up 45 percent. The company recorded $176 million in automotive gross profit, an improvement of $152 million from the same quarter last year, though it still posted an $80 million loss in automotive gross profits. Software and services generated $256 million in profit with a 42 percent profit margin, largely from licensing technology to Volkswagen and customer subscriptions to its Autonomy Plus driving package.

Confident in the R2's performance, Rivian raised its full-year delivery guidance to between 67,000 and 70,000 vehicles from a previous forecast of 65,000 to 70,000. This marks the second guidance increase in 2026. The company is on track to deliver more than 50,000 vehicles annually for the first time in three years.

How it is being reported

• The R2 SUV is already Rivian’s best-selling vehicleRivian is seeing strong enough sales of the new EV that it improved its guidance to Wall Street for the second time this year.TechCrunch · 29 Oct, 20:02
• Rivian’s R2 is officially its best-selling vehicleRivian reported its third quarter earnings of 2026, providing us a closer look at the company's financial health as it ramps up production of its all-important R2 electric vehicle - which is now, for the first time, outselling all of Rivian's other EVs. Rivian said it brought in $2.155 billion in revenue, a 38 percent […]The Verge · 29 Oct, 20:02

In this story: Rivian · Volkswagen · Tesla

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