Rugby League World Cup opener breaks Australian TV records
Summarised from 2 outlets · Updated 16 Oct, 05:32 · Archive
Australia beat New Zealand 24-22 in the Rugby League World Cup opener, drawing 3.29 million viewers on Seven Network.
The Seven Network's coverage of the Rugby League World Cup broke television records with its tournament opener on Thursday night. Australia defeated New Zealand 24-22, with the match reaching a total audience of 1.73 million on television and 3.29 million across Seven and 7plus, including 594,000 on 7plus Sport.
It was the biggest opening to a Rugby League World Cup ever broadcast, and the largest Rugby League World Cup audience since the 2008 final. The match was the top-rated program on Thursday across multiple demographic categories including total audience, ages 25 to 54, ages 16 to 39, and grocery shoppers. Post-match coverage attracted a national audience of 953,000 and reached a further two million viewers.
Viewers took to social media to praise the broadcast, describing it as a 'fresh' approach that contrasted favourably with previous coverage. Chris Jones, Southern Cross Media's TV and streaming sport director, called it 'an incredible way to open the Rugby League World Cup'.
How it is being reported
- Rugby League World Cup opener between Australia and New Zealand smashes TV recordsThe Seven Network’s coverage of the Rugby League World Cup has begun in record-setting fashion, with the tournament opener reaching a massive 3.29 million people across Seven and 7plus.The West Australian · 16 Oct, 05:22
- Rugby League World Cup opener between Australia and New Zealand smashes TV recordsThe Seven Network’s coverage of the Rugby League World Cup has begun in record-setting fashion, with the tournament opener reaching a massive 3.29 million people across Seven and 7plus.Perth Now · 16 Oct, 05:22
In this story: Australia · New Zealand · Seven Network · Southern Cross Media
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