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Rylan Clark pranks cinema audiences with Halloween jump scares

Summarised from 4 outlets · Updated 23 Oct, 11:58 · Archive

Rylan Clark, coached by ex-Gogglebox star George Baggs, disguised himself as a sofa and hid in a photobooth to jump-scare cinema visitors at Vue Cinema in Islington.

TV and radio presenter Rylan Clark was coached by ex-Gogglebox star George Baggs to perform real-life jump scares on cinema visitors at Vue Cinema in Islington. Disguised as a sofa, Clark hid in various locations including a photobooth before bursting out to startle unsuspecting filmgoers during screenings.

Filmgoers who screamed together were rewarded on the spot with free movie passes and sweet treats. The stunt was part of a Halloween promotion organised by M&M'S, which is offering film fans the chance to claim 500 free cinema tickets through its 'Scream Time' campaign.

Clark said: 'Halloween is right up my street. I love a spooky film and playing tricks on people so causing a bit of chaos in the cinema was basically my ideal day out.' He added that 'the reactions were priceless' and that people would suddenly find themselves 'jumping out of their seats and cracking up laughing'.

According to research commissioned by M&M'S among 2,000 adults, 44% enjoy watching spooky films during Halloween season. The study found that 22% named watching scary movies as their favourite October 31 activity, ahead of decorating the house at 13%, pumpkin carving at 12% and trick-or-treating at 11%.

Rylan Clark pranks cinema audiences with Halloween jump scares
Image: Croydon Guardian

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In this story: Rylan Clark · George Baggs · Vue Cinema · Islington · M&M'S

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