Samuel Adams’ maker now betting on hard sports drinks. But how to make them safely

As reported by The Oregonian · Updated 5 Nov, 17:50 · Archive

Boston Beer CEO Jim Koch says the “next big thing” in the alcohol market will be hard sports drinks, and his company is already on board. Earlier this year, Boston Beer launched Rally Dog Vodka Ade.

Samuel Adams’ maker now betting on hard sports drinks. But how to make them safely — Image: The Oregonian

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Samuel Adams’ maker now betting on hard sports drinks. But how to make them safelyBoston Beer CEO Jim Koch says the “next big thing” in the alcohol market will be hard sports drinks, and his company is already on board. Earlier this year, Boston Beer launched Rally Dog Vodka Ade.The Oregonian · 5 Nov, 17:50