Norwich shop appeals for courtesy as staff face abuse during sale

Summarised from 2 outlets · Updated 11 Oct, 17:43 · Archive

Dreams Occasionwear in Norwich has asked customers to treat staff kindly during its closing-down sale.

Dreams Occasionwear in Norwich announced last month that it would close after 27 years in business following the owner's decision to retire. The shop has been running a closing-down sale with 50 per cent off all stock, including dresses, outfits, hats, fascinators, shoes and bags.

Staff have been shouted at by customers during the sale. The shop has released a statement saying 'our staff do not deserve to be shouted at because you haven't booked an appointment and we have no fitting rooms available'. The statement acknowledged that limited fitting room availability and appointments mean the shop cannot accommodate all customers immediately.

A spokesman said: 'We completely understand that you may be disappointed if we cannot accommodate you immediately, but please remember that we are doing our best within the limitations we have. Disappointment is understandable, but taking it out on our team is not acceptable.' The shop noted that three members of staff have been made redundant and are 'navigating an uncertain future themselves'. The shop will close on 31 October.

How it is being reported

• Shop urges customers to 'please be kind' as staff shouted at during closing down saleDreams Occasionwear in Norwich has had to remind customers to "please be kind" during its final month in business.Eastern Daily Press · 11 Oct, 17:20
• Shop urges customers to 'please be kind' as staff shouted at during closing down saleDreams Occasionwear in Norwich has had to remind customers to "please be kind" during its final month in business.Norwich Evening News · 11 Oct, 17:20

In this story: Dreams Occasionwear · Norwich · Plumstead Road

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