Paul McCartney and Ringo Starr back new Liverpool Beatles attraction
Summarised from 2 outlets · Updated 20 Oct, 16:38 · Archive
The surviving Beatles have endorsed plans for a major new Beatles visitor experience in Liverpool.
Sir Paul McCartney and Ringo Starr have endorsed plans for a major new Beatles visitor attraction in Liverpool. The Beatles Story will relocate from Albert Dock to a site four times larger at the former St John's Market Hall, alongside a new Yellow Submarine experience at St John's Beacon. Apple Corps Ltd, which manages The Beatles' creative and business interests, will take over operation of The Beatles Story in 2027 ahead of the relocation in 2028.
McCartney said he "can't wait" for people to "step into our story", while Starr said Liverpool "was, and still is, Music City". The attraction will feature immersive technology, original artefacts and recreated sets charting the band's rise from post-war Liverpool to international fame. Apple Corps chief executive Tom Greene said the destination would rival Graceland and Dollywood, being "fitting that The Beatles will have a world-class destination for fans to visit in the city where the story started".
McCartney said he found it "incredible and humbling that people are still interested in our story". He added: "I love Liverpool. It's part of who I am, it's part of who The Beatles are." The experience will take visitors through the band's post-war Liverpool roots, Hamburg, The Cavern, Beatlemania, Abbey Road, Shea Stadium and beyond.
How it is being reported
- Paul McCartney and Ringo Starr on major new Beatles attraction: 'Liverpool is part of who we are'The surviving members of the Beatles have been blown away by the grand plans to transform a city landmark into a major tourist attractionLiverpool Echo · 20 Oct, 16:00
- Sir Paul McCartney and Ringo Starr back new Beatles attractionThe surviving Beatles have welcomed plans for an immersive visitor experience in Liverpool.BBC Merseyside · 20 Oct, 15:58
In this story: Paul McCartney · Ringo Starr · Apple Corps Ltd · Liverpool · The Beatles Story · St John's Beacon
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