Jellycat hits £240m profit on viral toy demand surge

Summarised from 2 outlets · Updated 2 Oct, 12:38 · Archive

Jellycat has reached £240m profit as viral toys drive soaring demand.

Jellycat has reported £240m in profit as demand for its viral toys continues to surge. The brand has capitalised on this growth by expanding its retail presence significantly in 2025, opening numerous new sites across various locations.

Among these new openings is the Jellycat Fish & Chip shop at Selfridges in London, marking the brand's latest venture into experiential retail.

Jellycat hits £240m profit on viral toy demand surge — Image: Evening Standard

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How it is being reported

Soaring demand for viral toys drives Jellycat to £240m profitEvening Standard · 2 Oct, 12:05
Soaring demand for viral toys drives Jellycat to £240m profitIndependent Business · 2 Oct, 12:05

In this story: Jellycat · Selfridges · London

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