New Beatles attraction to open in Liverpool city centre in 2028
Summarised from 2 outlets · 5 reports · Updated 20 Oct, 17:38 · Archive
Apple Corps plans to open a 100,000 sq ft Beatles experience in Liverpool city centre in 2028, quadrupling the size of the existing Beatles Story.
Apple Corps, the company founded by The Beatles in 1968 to oversee their creative and business interests, is to open a new official Beatles experience in Liverpool city centre in 2028. The 100,000 sq ft attraction will be housed in the former St John's Market Hall, which has remained vacant since the market closed in 2024. This will more than quadruple the footprint of the current Beatles Story, which is based at Albert Dock and will relocate to the new site.
The plans also include transforming St Johns Beacon, the former home of Radio City, into a Yellow Submarine-themed viewing experience overlooking Liverpool. This will be the first official Beatles fan experience in Liverpool operated by Apple Corps. The attraction will use immersive technology, original artefacts and set recreations to take visitors through the band's Liverpool childhoods, their time in Hamburg, the rise of Beatlemania, and their international fame.
Sir Paul McCartney described the plans as 'incredible and humbling', saying he loved that the experience was being created 'in the heart of Liverpool city'. Ringo Starr called it 'far out'. Prime Minister Andy Burnham, who was born in Liverpool, hailed the plans as 'world class' and said he wanted to see similar ambition replicated across Britain. Tom Greene, CEO of Apple Corps, compared the project to Graceland and Dollywood, major attractions dedicated to Elvis Presley and Dolly Parton.
How it is being reported
- Seven key Beatles moments that could form part of huge new Liverpool attractionWe've rounded up a list of key moments in the Fab Four's career that could be featured in the ambitious new Beatles attractionLiverpool Echo · 20 Oct, 19:44
- Fly-through video shows how new Beatles attraction will take over Liverpool landmarksThe teaser clip indicates how St Johns Beacon and the former market hall will form a vast new Fab Four experienceLiverpool Echo · 20 Oct, 17:09
- The Beatles Story to quadruple in size with new Liverpool city centre attractionThe Beatles Story will move to Liverpool city centre in 2028, with a new 100,000 sq ft Apple Corps attraction and Yellow Submarine experience opening.Wirral Globe · 20 Oct, 17:00
- Andy Burnham says huge new Beatles Story plans will be 'a world-class addition to Liverpool'Liverpool-born Prime Minister proudly welcomes Apple Corps vision for spectacular new city centre Fab Four attractionLiverpool Echo · 20 Oct, 16:00
- 'Spectacular' new Beatles attraction to transform iconic Liverpool city centre locationsApple Corps announces first ever Beatles experience in the band's home city, with 100,000 sq ft attraction to transform St John's Market and iconic beaconLiverpool Echo · 20 Oct, 16:00
In this story: Apple Corps · The Beatles · Liverpool · Paul McCartney · Ringo Starr · Andy Burnham
This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem
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