Subway to open 70 new stores inside Asda supermarkets

Summarised from 2 outlets · Updated 5 Nov, 20:21 · Archive

Subway will open up to 70 new restaurants in Asda supermarkets over four years, increasing its presence in the chain by more than 50%.

Subway will open up to 70 new restaurants in Asda supermarkets over the next four years. The expansion will increase the number of Subway stores in Asda by more than 50 per cent, building on a portfolio that has grown to more than 120 restaurants in the past year.

The company says the deal reflects a broader expansion strategy across Europe, the Middle East and Africa. Subway aims to double its restaurant footprint in this region to 10,000 by 2031, including locations in India, Bangladesh, Sri Lanka and Pakistan. Over the past 18 months, Subway has signed six master franchise agreements across 14 countries in the region, spanning Central Europe, Azerbaijan, the Nordics, Iberia and Qatar.

Tracy Gehlan, Subway's president for Europe, the Middle East and Africa, said the expansion reflects confidence in the brand and its development partners. 'We're building on a strong foundation across EMEA, with significant opportunities to grow in both existing and new markets,' she said. From January 1 next year, new and refurbished Subway restaurants across the region will use the company's Blueprint design and operating model, which includes breakfast and coffee, grab-and-go options and an evening offering called Subway After Dark.

How it is being reported

• Subway plans to open 70 new UK stores inside Asda supermarketsSubway plans to open up to 70 more restaurants in Asda stores over four years as part of a wider expansion.South Wales Argus · 5 Nov, 19:00
• Subway to open 70 new stores inside major supermarketSubway revealed that over the next four years they will be launching new stores in Asda supermarketsWalesOnline · 4 Nov, 12:25

In this story: Subway · Asda · Tracy Gehlan · Europe · Middle East · Africa

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log