Waitrose launches exclusive Rick Stein seafood supermarket range

Summarised from 2 outlets · Updated 16 Oct, 15:02 · Archive

Waitrose has launched its first exclusive range with chef Rick Stein, featuring nine British-sourced fish and seafood dishes.

Waitrose has signed an exclusive deal with 79-year-old chef Rick Stein to create his first supermarket range. The collection features nine British-sourced fish and seafood dishes designed to bring 'the flavours of coastal dining' to customers. The range launched on Waitrose shelves and online, with a prominent display placed near the entrance of the Oxford Botley Road branch, informing customers of the collaboration and offering a 20 per cent discount.

According to Waitrose, every dish celebrates responsibly sourced British fish and combines premium ingredients with Stein's decades of culinary expertise. The company designed the range to meet customer demand for exceptional seafood suitable for both mid-week suppers and weekend feasts.

Stein commented that the new range focuses on 'fish you can feel confident about – thoughtfully sourced, full of flavour, and something to be enjoyed at home without any fuss'. He added that the collection reflects 'a real sense of the British coast running through it, particularly Cornwall where it all began for me', whilst also drawing on influences from places he has travelled.

How it is being reported

• Supermarket customer notice after signing exclusive deal with Rick SteinA Waitrose supermarket has put up a notice for customers after the supermarket signed an exclusive deal with Rick Stein.Oxford Mail · 16 Oct, 14:30
• Supermarket customer notice after signing exclusive deal with Rick SteinA Waitrose supermarket has put up a notice for customers after the supermarket signed an exclusive deal with Rick Stein.Oxfordshire Guardian · 16 Oct, 14:30

In this story: Rick Stein · Waitrose · Oxford · Cornwall · Chipping Norton

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