Stricter healthy eating rules could raise supermarket prices

Summarised from LancsLive's report · Updated 21 Oct, 17:14 · Archive

Proposed changes to healthy eating guidelines could reclassify everyday foods and restrict discount promotions.

LancsLive reports that proposed amendments to healthy eating guidelines could drive up supermarket prices. The changes would implement a new nutrient profiling model that could reclassify everyday items including oat milk, smoothies, fruit yoghurts and wholegrain cereals as 'less healthy', subjecting them to existing restrictions on multibuy promotions and advertising.

Industry leaders worry that stricter regulations will reclassify previously reformulated healthy foods as junk. Without current multibuy offers, prices would rise substantially: at Morrisons, ten fat-free Müller Light yoghurts would cost £9.50 separately instead of £4 on promotion; at Asda, a pack of ten Quaker porridge pots would jump from £6 to £11.25. Critics warn that banning these discounts will increase the price of basic groceries for families already under financial pressure.

Read the report

• Supermarket shoppers buying fruit juice, smoothies and oat milk issued warningCustomers could see supermarket prices rise furtherLancsLive · 21 Oct, 16:02

In this story: Morrisons · Asda

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