Swindon council ranks among worst-rated in UK on Google

Summarised from 3 outlets · Updated 17 Oct, 06:01 · Archive

Swindon Borough Council ranks 15th lowest of 108 UK councils studied, with an average Google rating of 1.45 stars.

Swindon Borough Council ranks 15th lowest among 108 UK councils included in a study of Google ratings, with an average score of 1.45 stars out of five. Neighbouring Wiltshire Council performs considerably better, ranking 82nd overall with 2.05 stars. No UK council in the study achieved an average rating of four stars.

The research, compiled by web experts at seobacklinks.com on 8 October, examined Google Maps listings for all 382 UK councils. Only those with at least 100 reviews on their main headquarters or customer service listing qualified for the ranking. The average score across all councils studied was 1.88 stars, with 78 of the 108 authorities scoring less than two.

Swindon has received 258 Google reviews, with 222 of them, or 86 per cent, awarding one star. Wiltshire has received 174 reviews, of which 117, or 67.2 per cent, gave one star, whilst 34 awarded five stars.

The study found that residents are overwhelmingly more likely to use Google to complain about their council than to praise it. Nationally, 76 per cent of reviews awarded the lowest possible one-star rating, suggesting a pattern of negative feedback across UK local authorities.

The figures reveal the significant gap in public satisfaction between the two neighbouring authorities, with Swindon facing substantially higher levels of negative feedback on the platform.

How it is being reported

• Swindon and Wiltshire councils slapped with poor reviews by 'frustrated' residentsSwindon Borough Council has been named among the worst-rated councils in the country on Google.Swindon Advertiser · 17 Oct, 05:00
• Swindon and Wiltshire councils slapped with poor reviews by 'frustrated' residentsSwindon Borough Council has been named among the worst-rated councils in the country on Google.Gazette & Herald · 17 Oct, 05:00
• Swindon and Wiltshire councils slapped with poor reviews by 'frustrated' residentsSwindon Borough Council has been named among the worst-rated councils in the country on Google.Wiltshire Times · 17 Oct, 05:00

In this story: Swindon Borough Council · Wiltshire Council · Swindon · Wiltshire

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