Terry Bakes founder investigated on suspicion of fraud

Summarised from 2 outlets · Updated 11 Oct, 07:13 · Archive

Terry Pegler, the social media baker behind Terry Bakes in Norwich, is being investigated on suspicion of fraud by false representation.

Terry Pegler, the 39-year-old self-taught baker behind Terry Bakes, is being investigated on suspicion of fraud by false representation. The case threatens his baking empire, which has attracted more than one million followers across social media accounts.

Pegler and his wife Nikita started Bake Away Norwich in 2017 from their home in Hellesdon. The business began when a friend asked Pegler to make a birthday cake. 'We made our first ever signature drip cake. It just went from there,' Nikita Pegler said. In 2018, Pegler left his job as a chef to focus on the business full-time. The couple moved into their first commercial premises on Sprowston Road in 2019, where they sold drip cakes and other sweet treats inspired by old school dinner desserts. The following year, they relocated to Wensum Street.

Business operations were interrupted in October 2021 when Pegler collapsed after attending a football match in London. No further details about the investigation have been reported.

How it is being reported

• Terry Bakes' journey from social media star to being investigated by policeTerry Pegler, the man behind Terry Bakes, went from baking a birthday cake to amassing more than a million followers online in less than a decade.Eastern Daily Press · 11 Oct, 06:00
• Terry Bakes' journey from social media star to being investigated by policeTerry Pegler, the man behind Terry Bakes, went from baking a birthday cake to amassing more than a million followers online in less than a decade.Norwich Evening News · 11 Oct, 06:00

In this story: Terry Pegler · Nikita Pegler · Terry Bakes · Norwich · Bake Away Norwich

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