Sainsbury's and Tesco soups beat Heinz in blind taste test

Summarised from 2 outlets · 3 reports · Updated 14 Oct, 12:58 · Archive

Sainsbury's and Tesco's 59p tinned tomato soups outscored Heinz in a Which? blind taste test of over 200 varieties.

Which? conducted a blind taste test of tinned tomato soups with a panel of 77 tasters, comparing more than 200 products across major brands and supermarket own labels. Sainsbury's and Tesco's Cream of Tomato soups were jointly crowned the best, each priced at 59p per 400g tin. Sainsbury's scored 78 per cent and was awarded Best Buy status, with tasters praising the balance of 'tanginess and sweetness' and finding the texture and appearance ideal. Tesco matched Sainsbury's score and was noted for excelling 'on every measure' with high marks for creaminess and texture.

Asda's own-label soup also performed strongly at 59p, scoring 77 per cent, with tasters appreciating its 'well-balanced' flavour and aroma. Crosse & Blackwell emerged as the highest-rated branded soup at 76 per cent, though at £1.25 per tin it cost roughly double the supermarket own brands. Among budget supermarkets, Aldi narrowly beat Lidl with scores of 71 and 70 per cent respectively, though both were marked down for creaminess and texture.

Heinz placed near the lower end of the rankings at £1.70 per tin, despite being one of the most expensive options tested. Over a third of tasters found the flavour too weak and insufficiently sweet, while 62 per cent said it lacked creaminess.

How it is being reported

• Best tomato soup crowned in blind taste test – better than Heinz and just 59pThe budget soup really impressed the panel thanks to its rich and creamy texture, pleasant tang and strong flavour.The Mirror · 14 Oct, 12:31
• The 59p tomato soup voted better tasting than Heinz and M&SExperts at Which? blind taste-tested over 200 tinned soups – and some great value options came topThe Independent · 14 Oct, 10:57
• The 59p supermarket soup voted better tasting than Heinz favouriteExperts at Which? blind taste-tested over 200 tinned soups – and some great value options came topThe Independent · 13 Oct, 13:27

In this story: Which? · Sainsbury's · Tesco · Heinz · Asda · Crosse & Blackwell · Aldi · Lidl

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