Samsung Frame TV reaches lowest price as discounts expand

Summarised from 2 outlets · Updated 21 Oct, 18:44 · Archive

Samsung's 55-inch Frame TV has dropped to $897.99, its cheapest price ever, with larger models also discounted.

Samsung's 55-inch Frame TV has dropped to $897.99, marking its lowest price to date. The 2026 model represents a significant discount from its usual retail price. Larger sizes are also on sale, including a new 98-inch model priced at $3,749.99.

The Frame prioritises appearance over image quality, featuring a matte, canvas-like display designed to resemble a painting rather than a traditional television. It includes a motion sensor that automatically displays artwork when someone enters the room, with brightness and colours adjusting based on ambient lighting. The device supports Samsung's Art Store, offering access to over 5,000 works from galleries and independent artists, with a $49.99 annual subscription or 30 free rotating artworks monthly.

Samsung also offers The Frame Pro, a higher-end variant with nearly double the brightness of the standard model, currently priced around $1,098. The main differences between the two are brightness levels and image quality. The Frame Pro includes a wireless connect box for cleaner setup, whilst the 2026 standard Frame model features built-in ports instead of requiring an external connection box. Both models come with a wall mount and black bezel, with additional magnetic frame styles available separately.

How it is being reported

• Samsung’s latest 55-inch Frame TV is down to its lowest price yetIf you want a TV but prefer something that won’t clash with your room’s decor, Samsung’s The Frame is a standout option that’s designed to look like a piece of framed art instead of a black, monolithic rectangle mounted to your wall. You can buy the latest version of the 55-inch Samsung Frame TV on […]The Verge · 21 Oct, 18:35
• The Best Art TV Deals: Samsung Frame, Hisense Canvas, and More (2026)Samsung's Frame and Frame Pro are both on sale, as well as some of our other favorite art TVs.Wired · 21 Oct, 18:00

In this story: Samsung · Amazon · Samsung Art Store

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