Leicester City sponsors adult content creator after two relegations

Summarised from 3 outlets · Updated 5 Nov, 17:51 · Archive

Leicester City's unlicensed gambling sponsor BC Game has announced a partnership with Russian adult content creator Eva Elfie.

Leicester City supporters have reacted angrily after BC Game, the club's front-of-shirt sponsor, announced a partnership with Russian adult content creator Eva Elfie. BC Game, an unlicensed online cryptocurrency gaming platform that does not have a licence to operate in the UK or US, announced the deal in a promotional video posted on X this week.

The video, which has been viewed 6 million times, features Elfie receiving a package containing her partnership contract and is accompanied by the caption 'Welcome to BC Game Eva Elfie! Let the fun begin.' The clip contains references to adult content and has generated attention within BC Game's esports community as well as among football supporters.

The Foxes Trust, a long-standing supporters' group, released a statement titled 'BC Game - It gets worse', expressing dismay at the partnership. The Trust said: 'BC Game have now announced a new partnership with "international content creator and Esports personality" Eva Elfie… who just happens to be an international porn star. From the moment the Club decided to take sponsorship from a betting company, we felt Leicester City were ditching its values.'

The Trust highlighted concerns about Leicester's association with unlicensed gambling and questioned the legitimacy of BC Game's funding and origins. It noted that both gambling and pornography can have devastating impacts on people's lives, particularly young people, and said such partnerships bring these industries to a larger audience whilst linking them to Leicester City.

Leicester's sponsorship deal with BC Game has been controversial since it began in the 2024-25 season. The club's fall from the Premier League to the third tier in successive relegations has coincided with the arrangement. The Foxes' supporters have criticised the club for abandoning its family-friendly reputation, with the Trust noting in July 2024 that having a gambling website on shirts 'doesn't feel like who LCFC are'.

How it is being reported

• Leicester City spark backlash after club's sponsor announces deal with porn starLeicester City's front-of-shirt sponsor BC Game, an unlicenced online cryptocurrency gaming platform, has signed up porn star Eva Elfie as an ambassadorThe Mirror · 5 Nov, 17:29
• Leicester City slammed for allowing links to porn star Eva Elfie via sponsor BC GameA Leicester City supporters’ group has accused the club of tarnishing its family-friendly reputation by allowing itself to be linked to porn and unlicensed gambling. The Foxes Trust is a long-standing critic of Leicester’s front-of-shirt sponsorship deal with BC Game, an offshore crypto bookmaker which does not have a licence to operate in the UK [...]City AM · 5 Nov, 11:18
• The 'family football club' now being promoted by unlicensed gambling and an 'international porn star': Leicester City fans rage against team's choice of sponsor after two relegationsLeicester City supporters have expressed fury and dismay after the club's unlicensed gambling shirt sponsor appointed an 'international porn star' as its new ambassador.Daily Mail Sport · 5 Nov, 10:10

In this story: Leicester City · BC Game · Eva Elfie · Foxes Trust

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log