Nebraska diverts media rights money into athlete NIL deals

Summarised from 2 outlets · Updated 26 Oct, 17:02 · Archive

University of Nebraska is redirecting money from media rights contracts into name, image and likeness deals to retain and acquire athletes.

University of Nebraska is redirecting money from its media rights contracts into NIL (name, image and likeness) deals for athletes, as schools seek competitive advantage in college football. The NCAA caps schools' direct pay to athletes at just over £21 million annually, but there is no such limit on NIL spending, allowing schools to offer what are called 'above-the-cap' dollars to attract and retain players.

The strategy is exemplified by Husker receiver Jacory Barney Jr., who collected a paycheck for appearing at a Halloween theme park just 18 hours after playing in Nebraska's loss to Oregon. Kortne Gosha, the university's deputy athletic director and chief commercial officer, described the approach as a 'talent retention and acquisition-first business model' that the Huskers need to compete. 'For some people at some places, they have equated spending to success, and it doesn't always pencil out that way,' he said.

Nebraska diverts media rights money into athlete NIL deals — Image: 1011Now

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How it is being reported

The Huskers, looking for an edge, try to find one in newest version of NILEven in a new era where schools now directly pay their top stars, the NIL dollars athletes can collect from a public appearance or online business pitch remain an area where schools seek to gain an edge.1011Now · 26 Oct, 16:38
The Huskers, looking for an edge, try to find one in newest version of NILEven in a new era where schools now directly pay their top stars, the NIL dollars athletes can collect from a public appearance or online business pitch remain an area where schools seek to gain an edge.WOWT · 26 Oct, 16:38

In this story: University of Nebraska · Jacory Barney Jr. · Kortne Gosha · NCAA

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