Sainsbury's offers extra £18 to Healthy Start families

Summarised from 4 outlets · Updated 26 Oct, 09:57 · Archive

Sainsbury's is reintroducing a £3 weekly top-up for families on the NHS Healthy Start scheme for six weeks ahead of Christmas.

Sainsbury's is reintroducing its Healthy Start top-up scheme ahead of Christmas. Eligible families in England, Wales and Northern Ireland can sign up to receive an additional £3 per week for six weeks, totalling £18, which can be used to buy fresh, frozen, tinned or dried fruit, vegetables, beans and pulses.

The offer is available through the NHS Healthy Start scheme, which provides a prepaid card topped up every four weeks to help families buy healthier foods. From 18 November, eligible families can sign up to receive a £3 eGift card by email each week for six weeks. The card can be used in store and online. Customers must register by 11.59pm on Monday, 9 November.

Sainsbury's head of healthy and sustainable diets Nilani Srithran said the company had 'seen the difference extra support can make for families on Healthy Start'. She added: 'That's why we're bringing back our £3 weekly top-up in the run-up to Christmas, when family budgets can face additional pressures.'

Sainsbury's first trialled the Healthy Start top-up in 2021, before the scheme transitioned to a prepaid card format. Analysis by the Leeds Institute for Data Analytics, in partnership with IGD, found that customers using the top-up coupon purchased an average of 13 more portions of fruit and vegetables per basket.

How it is being reported

• Thousands of families can claim an extra £18 from Sainsbury’s this winterSainsbury’s is reintroducing its Healthy Start top-up scheme, which will be available for six weeks in the build-up to ChristmasWestmorland Gazette · 26 Oct, 09:40
• Thousands of families can claim an extra £18 from Sainsbury’s this winterSainsbury’s is reintroducing its Healthy Start top-up scheme, which will be available for six weeks in the build-up to ChristmasWhitehaven News · 26 Oct, 09:40
• Thousands of families can claim an extra £18 from Sainsbury’s this winterSainsbury’s is reintroducing its Healthy Start top-up scheme, which will be available for six weeks in the build-up to ChristmasNW Evening Mail · 26 Oct, 09:40
• Thousands of families can claim an extra £18 from Sainsbury’s this winterSainsbury’s is reintroducing its Healthy Start top-up scheme, which will be available for six weeks in the build-up to ChristmasCumberland News · 26 Oct, 09:40

In this story: Sainsbury's · NHS · Leeds Institute for Data Analytics · England · Wales · Northern Ireland

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