Sydney Sweeney releases second topless ad for sports betting app

Summarised from 2 outlets · 3 reports · Updated 11 Oct, 21:24 · Archive

Actress Sydney Sweeney has released a second topless advertisement for prediction market Novig weeks after her first campaign drew criticism.

Sydney Sweeney released a second topless advertisement for prediction market Novig on Sunday, posting the video to Instagram. In the ad, she wears white Novig-branded underwear and covers herself with footballs while discussing the platform's offerings. She opens by saying, 'There are grown men making spreadsheets to bet on what color underwear I'm wearing,' before joking about other types of betting markets and concluding that Novig is 'just sports.'

The new campaign comes weeks after Sweeney's first Novig advertisement sparked considerable backlash. Female athletes including swimmer Ariarne Titmus, who called it a 'kick in the face' to women who devoted their lives to sport, and gymnast Gracie Kramer, who accused the ad of marketing women's sports 'through the male gaze,' criticised the original campaign for sexualising women in sports.

Sweeney has remained unapologetic, posting stripped-down images of the ad campaign and images of athletes including Serena Williams and Ronda Rousey who have posed for ESPN's Body Issue. Her latest post drew supportive comments from fans, with one writing, 'Keep going girl.' According to the Wall Street Journal, Novig's valuation has risen from $500 million earlier this year to $2 billion since the campaign began.

How it is being reported

• Sydney Sweeney doubles down with topless sports betting ad weeks after backlash: ‘I’m flattered’Sydney Sweeney's new Novig ad shows the "Euphoria" star ditching her top and covering herself with footballs amid fierce women in sports backlash.Fox News · 11 Oct, 20:59
• Sydney Sweeney ditches top in new Novig sports betting ad after backlash: ‘I’m flattered’The "Euphoria" alum seems determined to rile up her critics.New York Post · 11 Oct, 19:16
• Topless Sydney Sweeney drops new NSFW ad for prediction market NovigSydney Sweeney has done it again.New York Post · 11 Oct, 19:14

In this story: Sydney Sweeney · Novig · Ariarne Titmus · Gracie Kramer · Serena Williams · Ronda Rousey

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