Film and TV locations drive Cotswolds Christmas tourism boom
Summarised from 2 outlets · Updated 2 Nov, 16:39 · Archive
Film and television locations are expected to boost tourism in the Cotswolds this Christmas. StayCotswold says the region's links to shows and films from Bridgerton to The Gentlemen are well placed to drive bookings, with research showing screen tourism is reshaping UK travel habits.
VisitBritain research shows more than nine out of ten potential UK visitors would be keen to visit filming locations during their trip. Expedia's 2026 Set-Jetting Forecast found that 81 per cent of Gen Z and Millennial travellers now plan their holidays around locations featured in film and television, with the trend projected to become an $8 billion industry.
Period dramas are driving much of the interest. Netflix's new adaptation of Pride and Prejudice, starring Emma Corrin and Jack Lowden, is confirmed for release on December 3, whilst Focus Features' film version of Sense and Sensibility, led by Daisy Edgar-Jones, has already reached UK cinemas. This year also marks 25 years since Harry Potter and the Philosopher's Stone, prompting fans to visit nearby filming locations including Gloucester Cathedral's cloisters, which doubled as Hogwarts' corridors, and Lacock Abbey, used for Snape's classroom. Badminton House in Gloucestershire stood in for Halstead Manor in series two of The Gentlemen.
How it is being reported
- TV and film faves spark Cotswolds tourist boom this ChristmasTV and film favourites are set to spark a winter tourist boom in the Cotswolds this Christmas.Oxford Mail · 2 Nov, 16:00
- TV and film faves spark Cotswolds tourist boom this ChristmasTV and film favourites are set to spark a winter tourist boom in the Cotswolds this Christmas.Oxfordshire Guardian · 2 Nov, 16:00
In this story: Cotswolds · Gloucester Cathedral · Lacock Abbey · Netflix · VisitBritain · Expedia · Bath
This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log
Comments (0)