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UK's first Flower Pharmacy opens with mood-boosting bouquets

Summarised from 3 outlets · Updated 23 Oct, 14:58 · Archive

The UK's first Flower Pharmacy opened in London on October 22, offering bouquets prescribed to boost, calm or energise mood.

The UK's first Flower Pharmacy opened in London on October 22 as a pop-up event designed to promote flowers as a source of everyday wellbeing. The one-day event, created in partnership with the Plants & Flowers Foundation Holland, offered bouquets 'prescribed' to lift, calm, or energise guests based on their mood. Guests were matched with personalised arrangements tailored to their emotional needs.

Chartered horticulturist and TV gardener David Domoney said: 'There's something incredibly uplifting about flowers, and research has shown that they can have a positive effect on our mood and emotional wellbeing.' He noted that colour influences how people experience their surroundings, and that there is 'no reason we shouldn't enjoy their beauty and the benefits of having them around us in everyday life'.

The Flower Pharmacy used specific flowers for different moods. Yellow flowers such as sunflowers, roses, freesias, and snapdragons were chosen to boost happiness. Blue and green blooms including hydrangeas, delphiniums, and chrysanthemums were recommended for calm, while vibrant orange, red, and pink flowers were suggested for energy.

The concept was inspired by research commissioned by the Plants & Flowers Foundation Holland. The study found that 37 per cent of adults struggle when the clocks go back, with 29 per cent saying the end of British Summer Time leaves them feeling down. The research also found that 31 per cent spend more time indoors after the clock change, 28 per cent find darker evenings difficult, and 22 per cent experience lower energy levels.

UK's first Flower Pharmacy opens with mood-boosting bouquets
Image: Croydon Guardian

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In this story: Plants & Flowers Foundation Holland · David Domoney · London

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