Asda brings back limited-edition pink Diet Coke cans
Summarised from 3 outlets · Updated 14 Oct, 15:29 · Archive
Asda has relaunched limited-edition pink Diet Coke cans as part of its Tickled Pink breast cancer campaign.
Asda has relaunched its limited-edition pink Diet Coke cans as part of its annual Tickled Pink breast cancer campaign. The pastel-coloured cans, featuring a white ribbon design, are available at a reduced price of £10 for a box containing 30 330ml cans, down from £14.24. This works out at around 33p per can.
Despite their distinctive appearance, the cans contain ordinary Diet Coke rather than a new pink-coloured drink or limited-edition flavour. The pink packaging has been released to mark the 30th anniversary of Tickled Pink, which was launched in 1996.
Tickled Pink is a partnership between Asda, Breast Cancer Now and CoppaFeel! that has raised more than £100million for breast cancer charities since its inception. During October, over 220 grocery, clothing and homeware products are turning pink at Asda as part of the campaign.
The return of the pink cans has generated enthusiasm among shoppers. Pictures shared on Facebook by food-spotting page Newfoodsuk prompted excited reactions, with one person writing 'Oh my gosh literal heaven' and another commenting 'I feel a bulk buy coming on'.
The pink Diet Coke multipacks are available online and in participating Asda stores while stocks last.
How it is being reported
- UK supermarket brings back hugely popular Coke cans Brits call ‘literal heaven’Asda customers can pick up a box containing 30 330ml cans for £10, reduced from £14.24.Telegraph & Argus · 14 Oct, 14:55
- UK supermarket brings back hugely popular Coke cans Brits call ‘literal heaven’Asda customers can pick up a box containing 30 330ml cans for £10, reduced from £14.24.Wharfedale Observer · 14 Oct, 14:55
- UK supermarket brings back hugely popular Coke cans Brits call ‘literal heaven’Asda customers can pick up a box containing 30 330ml cans for £10, reduced from £14.24.Keighley News · 14 Oct, 14:55
In this story: Asda · Diet Coke · Breast Cancer Now · CoppaFeel! · Tickled Pink
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