Viral burger chain Smoke & Pepper opens Chelmsford restaurant

Summarised from 3 outlets · Updated 5 Nov, 10:41 · Archive

Viral burger chain Smoke & Pepper opens its 24th UK restaurant at Chelmsford's The Meadows on November 9.

Viral burger chain Smoke & Pepper will launch at The Meadows Shopping Centre in Chelmsford on November 9, becoming the brand's 24th UK location. The chain has gained popularity online for its creative menu items, including the Flying Dutchman burger, which swaps traditional buns for thick, caramelised onions, and flame-grilled chicken.

To celebrate the opening, the restaurant will offer 50 per cent off orders on Saturday, November 14, between 2pm and 8pm, excluding brisket, drinks and desserts. A spokesman for Smoke & Pepper said the offer would allow customers to 'fall in love with our flavours', and encouraged visitors to try the Flying Dutchman and the winter special Oklahoma burger.

Smoke & Pepper occupies a 4,650 sq ft riverside unit at The Meadows. The opening is part of wider investment at the shopping centre, which also includes a new 30,000 sq ft Hollywood Bowl tenpin bowling venue set to open later this year. The launch follows the chain's opening at Lakeside Shopping Centre in January.

Viral burger chain Smoke & Pepper opens Chelmsford restaurant — Image: Colchester Gazette

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How it is being reported

Viral burger restaurant chain opening long-awaited Essex restaurant next weekViral burger chain Smoke & Pepper will open its 24th UK restaurant at Chelmsford’s The Meadows on November 9, serving smash burgers and its Flying Dutchman.Colchester Gazette · 5 Nov, 10:15
Viral burger restaurant chain opening long-awaited Essex restaurant next weekViral burger chain Smoke & Pepper will open its 24th UK restaurant at Chelmsford’s The Meadows on November 9, serving smash burgers and its Flying Dutchman.Echo (Basildon) · 5 Nov, 10:15
Viral burger restaurant chain opening long-awaited Essex restaurant next weekViral burger chain Smoke & Pepper will open its 24th UK restaurant at Chelmsford’s The Meadows on November 9, serving smash burgers and its Flying Dutchman.Brentwood Guardian · 5 Nov, 10:15

In this story: Smoke & Pepper · Chelmsford · The Meadows · Lakeside Shopping Centre

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