Wagamama ends 34-year walk-in-only policy with same-day bookings

Summarised from 2 outlets · Updated 14 Oct, 13:03 · Archive

Wagamama has introduced same-day bookings for all group sizes, ending its walk-in-only policy for the first time in 34 years.

Wagamama has launched same-day bookings for all group sizes at its restaurants, marking a major change to a policy that has defined the pan-Asian chain since its opening in 1992. The restaurant previously operated without reservations, requiring diners to queue for seats. Tables can now be reserved in advance or on the day at any wagamama restaurant for both everyday dining and special occasions.

The change follows a trial period and customer requests. Claire Farrant, chief marketing officer at wagamama, said: 'For 34 years, wagamama has been known for welcoming guests who simply turn up, take a seat and enjoy our food. It's been part of who we are since we first opened in 1992, so introducing same day any party size bookings is a really significant moment for us.' She added that the bookings give guests more certainty when planning meals, whether for a quick lunch, a gathering with friends or a larger group celebration.

Guests can book through the wagamama website, OpenTable, the Soul Club app, or by phone for groups of 20 or more. To mark the change, wagamama is offering a complimentary glass of prosecco to guests who book by Thursday, October 15 for visits between Wednesday, November 18 and Tuesday, January 5, at participating restaurants across England, Wales, Scotland and Northern Ireland.

How it is being reported

• Wagamama introduces major change to customers for first time in 34-year historyWagamama has introduced same-day bookings for its restaurants, meaning guests have another option alongside walk-insOxford Mail · 14 Oct, 11:56
• Wagamama introduces major change to customers for first time in 34-year historyWagamama has introduced same-day bookings for its restaurants, meaning guests have another option alongside walk-insOxfordshire Guardian · 14 Oct, 11:56

In this story: Wagamama · Claire Farrant · OpenTable · England · Wales · Scotland · Northern Ireland

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