Lacock named fifth fastest-rising picture postcard village

Summarised from 3 outlets · Updated 11 Oct, 06:15 · Archive

Lacock in Wiltshire has been named the fifth fastest-rising 'picture postcard' village in the UK, according to research by property management software provider Alto. Average property prices in the village have risen from £249,000 in 2016 to £386,500 this year, an increase of 55 per cent over the decade.

The historic village is famous for its medieval streets and Lacock Abbey, and has attracted significant film and television production over recent decades. Three Harry Potter films were partly shot in Lacock, with Lacock Abbey's cloisters and rooms providing locations for Hogwarts corridors and classrooms.

Lacock was the only Wiltshire location to feature in the top 10 of Alto's research, which examined picturesque towns and villages that have outperformed the wider property market over the past ten years. The village's historic appearance and traditional character have made it a sought-after location for homeowners.

Alto chief executive Riccardo Iannucci-Dawson said that picturesque locations could continue to perform strongly despite wider fluctuations in the housing market. 'Even in a depressed property market you will find bubbles which outperform other areas because they are gorgeous places to live,' he said. 'Lacock is one such place, along with all the others in the top ten.'

Cornish harbour town Fowey topped the rankings, with average property prices rising by 67 per cent from £350,000 to £585,000 over the decade.

How it is being reported

• Why 'gorgeous' Wiltshire town is one of the UK's most appealing places to liveA Wiltshire village has been named one of the most appealing places to live in the UK.Gazette & Herald · 11 Oct, 05:00
• Why 'gorgeous' Wiltshire town is one of the UK's most appealing places to liveA Wiltshire village has been named one of the most appealing places to live in the UK.Swindon Advertiser · 11 Oct, 05:00
• Why 'gorgeous' Wiltshire town is one of the UK's most appealing places to liveA Wiltshire village has been named one of the most appealing places to live in the UK.Wiltshire Times · 11 Oct, 05:00

In this story: Lacock · Wiltshire · Alto · Fowey · Lacock Abbey · Riccardo Iannucci-Dawson

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