Lawyer puts up 60 motivational billboards around Louisville

Summarised from 2 outlets · Updated 5 Nov, 13:41 · Archive

Personal injury lawyer Sam Aguiar has put up about 60 billboards with motivational messages around Louisville since December 2024.

Personal injury lawyer Sam Aguiar, who has practised law since 2008, launched a billboard campaign in December 2024 with motivational messages displayed around Louisville. He designed the billboards himself and sent them to his representative, instructing them to put them up before he changed his mind. 'I know it sounds a little crazy,' he said.

Aguiar aimed to keep the messages simple so they would resonate with different people. The billboards feature short phrases including 'Believe in yourself', 'Good vibes only today' and 'Stay strong'. Since December, about 60 billboards have appeared in high-traffic areas across the city.

The response was immediate, with more than 2,000 people reaching out through phone calls, emails, texts and social media. Trauma nurses reported seeing billboards near hospitals that helped prepare them for difficult shifts. A cancer patient driving from E-town for weekly chemotherapy said the messages gave her a boost. Emergency medical technicians, teachers and single mothers also reached out to express appreciation. One billboard near the fairgrounds references a social media trend, which Aguiar said was his way of connecting with younger audiences, including his 13-year-old.

How it is being reported

• Why this attorney has been putting up positive billboardsSam Aguiar, who has been a personal injury attorney since 2008, launched a campaign that put up motivational messages around Louisville.Azfamily · 5 Nov, 13:01
• Why this attorney has been putting up positive billboardsSam Aguiar, who has been a personal injury attorney since 2008, launched a campaign that put up motivational messages around Louisville.KOLD · 5 Nov, 13:01

In this story: Sam Aguiar · Louisville

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