Caitlin Clark signs partnership with Dick's Sporting Goods and Foot Locker

Summarised from 2 outlets · Updated 5 Nov, 17:21 · Archive

Basketball star Caitlin Clark has signed a multi-year brand partnership with Dick's Sporting Goods and Foot Locker.

Caitlin Clark, guard for the Indiana Fever in the WNBA, has signed a multi-year brand partnership with Dick's Sporting Goods and Foot Locker. Dick's announced Clark as its first-ever brand partner this week.

The partnership will feature Clark's Nike signature footwear, apparel and product lines. It will include national and global campaigns, custom promotions, retail and digital experiences, fan activation, appearances and community programming across both retailers.

Clark, a former Iowa basketball player who won WNBA rookie of the year in 2024, said the partnership represents 'a really special full-circle moment'. She noted that Dick's Sporting Goods was 'always a stop before the start of any sports season' when she was growing up, and that both brands have 'deep roots in sport, basketball and sneaker culture'.

Ed Stack, executive chairman of Dick's Sporting Goods, said the company was drawn to Clark's 'incredible ability to inspire', noting her influence extends across multiple sports including golf, football, soccer, baseball and softball, connecting with fans across the retailer's business.

How it is being reported

• Dick’s Sporting Goods, Foot Locker sign Caitlin Clark as brand partnerDick’s Sporting Goods has signed basketball star Caitlin Clark as its first-ever brand partner, the company announced this week.TribLIVE · 5 Nov, 16:39
• WNBA superstar Caitlin Clark signs deal with Dick's Sporting Goods, Foot LockerPittsburgh Post-Gazette · 4 Nov, 19:36

In this story: Caitlin Clark · Dick's Sporting Goods · Foot Locker · Indiana Fever · WNBA · Nike

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log