Woolworths sales jump 6.9pc on back of collectables campaign

Summarised from 2 outlets · 3 reports · Updated 27 Oct, 23:32 · Archive

Woolworths reported a 6.9 per cent rise in food retail sales in its first quarter, driven by a successful Disney collectables promotion and shoppers seeking value amid cost-of-living pressures.

Woolworths reported a 6.9 per cent rise in food retail sales for its first quarter to 4 October, with Australian food sales totalling $14.8 billion. Overall group sales jumped 4.7 per cent to $19.3 billion. The growth was driven by the Ooshies collectables campaign, which ran from mid-July to early August and offered squishy rubber figures featuring Disney, Marvel and Star Wars characters for each $30 spent.

Chief executive Amanda Bardwell said customers squeezed by higher interest rates and cost-of-living pressures were seeking value, with increased demand for private label groceries, lower prices and customer loyalty offers through the Everyday Rewards programme. Woolworths also introduced a 'lower shelf price' campaign with more than 1000 products, including branded goods. Ms Bardwell noted that average prices at the supermarket were lower than the same time last year.

Despite the broader cost crisis affecting its customers, Woolworths said sales growth in Australia was broadly in line with post-Ooshies trading as it heads into the Christmas holiday period. The W Living division, which encompasses Big W department stores and Petstock, saw sales fall 0.7 per cent to almost $1.4 billion, largely attributed to increased price discounting and greater own brand range at Big W, and soft technology and appliances results.

How it is being reported

• Woolies maintains sales surge after collectables blitzWoolworths has revealed a rise in first quarter sales, building on the momentum provided by a plastic figurine promotion that ran from July to August.The West Australian · 27 Oct, 23:02
• Woolies maintains sales surge after collectables blitzWoolworths has revealed a rise in first quarter sales, building on the momentum provided by a plastic figurine promotion that ran from July to August.Perth Now · 27 Oct, 23:02
• Woolworths rides momentum of Ooshies collectables campaign as supermarket sales jump 6.9pcA successful Disney collectables campaign has pushed Woolworths sales growth higher as budget-conscious shoppers drive increased demand for private label groceries.The West Australian · 27 Oct, 22:12

In this story: Woolworths · Amanda Bardwell · Australia · Coles · Disney · Marvel · Star Wars

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log