York couple win award for supporting 90 business owners

Summarised from 2 outlets · Updated 3 Nov, 16:41 · Archive

Natalie and Elliot Rich have won the Great British Franchisee Award 2026 for their work running The Alternative Board (TAB) York. The award recognises their business growth, client focus, and impact on York's business community. Since taking over TAB York in 2017, the couple have supported more than 90 business owners.

Their approach uses peer advisory boards, one-to-one coaching, and strategic business planning to help members step back from day-to-day operations and focus on long-term strategy. The service also addresses current issues such as artificial intelligence, rising costs, and wages and taxation in a confidential environment. Mr Rich said that business leaders often lack 'somewhere they can talk openly about challenges, explore ideas and hear a different perspective'.

Mrs Rich added that bringing together people who run different types of businesses is 'particularly valuable', as it helps owners think about where they want their business to be in the next few years rather than simply reacting to immediate demands.

How it is being reported

• York couple win Great British Franchisee Award for supporting 90 business ownersA couple has won an award for their work helping business leaders make better decisions.Gazette & Herald (Malton) · 3 Nov, 16:00
• York couple win Great British Franchisee Award for supporting 90 business ownersA couple has won an award for their work helping business leaders make better decisions.The Press (York) · 3 Nov, 16:00

In this story: Natalie Rich · Elliot Rich · The Alternative Board York · York

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